"Karl" by Karl Lagerfeld for Net a Porter

Karl Lagerfeld offered a peek into his new affordable clothing line at technology conference Le Web 2011 on December 7.

Appearing at the Paris event, Lagerfeld discussed his exclusive line for online fashion boutique Net-a-Porter while showing a short video clip to promote it.

The designer confirmed the range will simply be called Karl, while Net-a-Porter’s Natalie Massenet explained the collection will be more accessible and affordable.

Scheduled to go live January 25, the Karl launch, Lagerfeld explained, will be making the most of social media and technological innovations.


The limited edition Karl line is set to comprise around 70 items including biker jackets, sweaters, shirts and dresses. It will only be available on Net-a-Porter.

In August this year the creator collaborated on a capsule collection with American department store Macy’s.

Lagerfeld’s decision to cater to the masses isn’t recent though; he designed a limited edition line for Swedish high street retailer H&M back in 2004.

Lagerfeld showcased his annual Chanel Metier D’Arts haute couture line at Paris’s Grand Palais Tuesday, December 6.